Geffen Braunstein

Harbor House

Brand identity, 2025

Harbor House is a dockside restaurant that does not exist yet. The brief was to give it a complete identity: modern, refined and upscale, without losing the salt.

The mark is a fish inside an arched window. Around it sit a serif for menus and headings, a geometric sans for everything else, a navy-cream-mustard palette, engraved illustrations of the catch, and a fish-scale pattern that shows up on endpapers and bag linings.

Harbor House collateral
Tide & Flame cookbook, tri-fold fish menu and the shopping bag.
Harbor House brand board with logo, typography, color palette and voice
Logo, typography, palette and voice.
Engraved seafood illustrations in navy and in white
Illustrations.
Four patterns, fish scales, contour lines, waves and fish
Patterns.
Photography direction, a grid of dockside and seafood images with the mark in place
Photography direction.
The identity on a website and on printed collateral
Brand elements in use.